Tough Love Tips for Reviving Your Dysfunctional Digital Marketing

If there's one thing that I've learned in spending 12 years helping more than 500 business master marketing, it's that there's no one-size-fits-all solution. Despite what so-called gurus and experts might have entrepreneurs believe, each circumstance demands unique situational awareness.

Read More

Using Facebook to Advertise Your Business? You May Be Doing it Wrong

There could be plenty of factors to consider when it comes to marketing with Facebook. Often times, a business owner might believe that all he has to do is post an update to his page and make periodic "boosts". This is a common mistake for people who are new to marketing their business on Facebook.

Read More

3 Things You MUST Consider Before Building Your New Website

For the last couple of decades, you've been told that you must have a website for your business both to improve your bottom line and to build a brand.

Read More

How To Properly Communicate With Your Customers

Knowing how to communicate with customers properly is important to the success of any business. Customers are the lifeblood of any business enterprise.

Read More

Five Great Lead Magnet Ideas for Financial Advisors

When it comes to selling financial services, your contact database is your most powerful tool.

Read More

5 Great Lead Magnet Ideas for Attorneys

In today’s digital marketing age, one of the best ways to acquire and communicate with clients is through online digital marketing outlets. More specifically, with email.  As an attorney, we can accomplish a lot through the use of email.

Read More

Facebook Ads Home Services to Marketplace: Competing with Angie’s List and Amazon Home Services

The social media giant will now use Facebook Marketplace for its home services section. It has already collected the necessary data through its collaboration with Home Advisor, Handy and Porch.

Read More

How To Attract A High-Quality Client

Attracting targeted clients who need your expertise and are willing to pay a premium for your services is often the most significant challenge associated with running a business.

Read More

How to Stand Out From Your Competition: My 5-Step Guide to Market Positioning

Why is understanding your positioning important? If you're in a competitive industry, it can be difficult to stand out. When there are many options for your customers to choose from, they will often go with the lowest price option.

Read More