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Top 3 Mistakes Most Businesses Make Advertising on Facebook

As one powerful component of your overall digital marketing strategy, Facebook advertising can deliver a knockout punch that brings your message directly into your target market’s virtual living room. As recently as the 2nd quarter of this year, it was estimated that Facebook had over 2 billion monthly users.

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Above and Beyond – The Ultimate Customer Experience

The customer experience doesn’t end once an order is placed, a product is shipped, or a service is rendered. The customer experience is ongoing, and it plays a huge role in a business’s reputation.

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Social Media & Your Business

Whatever your reason for avoiding social media may be, you need to think seriously about the opportunities that you are missing for connecting with current and potential customers that will drive the growth of your business.

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Have You Claimed Your Google Business Page?

While having a company website is a great start for building your online reputation, it is important to understand that your Google Business Page provides a roadmap for getting your target audience to visit your business along with opportunities for interaction that drive growth.

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Why Your Online Reputation Matters

As a business owner, you have invested significant time, effort and money into growing a successful company, and there is nothing quite as exciting as talking with your customers face-to-face. Yet, you may be overlooking a lucrative way to gather feedback about your company while also enjoying the benefit of online marketing.

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Who Is Your Ideal Customer?

Every time you market, you want the campaign to be successful. In order for this to happen, you need to know who your ideal customer is. This will allow you to speak to them effectively within the campaign so they respond positively to your message and use the call-to-action to contact you or buy from you.

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How Consistent Is Your Marketing?

Marketing is an ongoing process and many businesses lose sight of this. If all is going well and business is good, why would you market? The real question you have to ask yourself is why would you stop?

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An Introduction to Direct Response Marketing

Direct response marketing is one of the fastest growing marketing trends out there right now. The reason so many businesses are taking advantage of it is because it allows a measured response so that the ROI is maintained.

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3 Steps To Improve Your Local SEO

If anyone has hired a major SEO company to audit and enhance a website, then that person may likely be paying for services they don’t need. With some testing, we have found that most local businesses can rank by keeping a few simple tips in mind.

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What’s in Your Wallet?

You need to be able to reach into your wallet and pull out a business card. These should always be available and handy so that you can get them into the hands of those you interact with on a regular basis.

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When is the Right Time to Delegate?

Every day, there is the opportunity to delegate something. As the business owner, you don’t want to tie yourself down to the day-to-day operations. You want someone else answering the phones, reading of customers, and sending out products.

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Stop Selling: Educate, Inform and Entertain

The world of advertising is very different than it used to be. People no longer want to hear “call now” after being told all that a business does. If you’re actively trying to SELL your product, you’re not going to sell.

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5 Steps to Marketing Success

Following are easy-to-follow, helpful tips in reaping marketing success for your small business using Facebook and other free or low-cost, easily-understood options.

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Capturing The Millennial Dollar: Make Your Business Millennial-Friendly

I know there are plenty of stereotypes about millennials. They're supposed to be lazy, selfish, entitled - you know the drill. In reality, though, millennials represent a fantastic generation...

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Passion Is Contagious

When you love and care about something, it shows through your actions and your attitudes. Passion attracts people in a way that nothing else can.

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Facebook Is Only 1% Done

Facebook is at approximately one percent of its potential. As it starts to add features to be more like WeChat, you might notice that it will be easier for you to start getting involved in ecommerce and more through the social media platform.

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How to Market a “Boring” Business on Facebook

Facebook marketing is only for really exciting businesses, right? Wrong. Boring businesses are marketed on the social media platform all the time. More importantly, they are marketed effectively.

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How These 5 Tips Will Help Your Restaurant Win on Social Media

To get a better idea of what types of services for online media a restaurant-oriented SEO or social media marketing company can offer, take a look at our five tips that will immediately start helping your restaurant shine online.

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Do You Work In Your Business Or On Your Business?

With so much to do each day, it can be hard to work on your business as much as you work in your business. What are some steps that you can take to shift your focus back to growing your company?

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Are You an Entrepreneur or a Wantrepreneur?

Entrepreneurs are those who know what it takes to have a successful business. They are willing to do what needs to be done in order to succeed. Wantrepreneurs are those who want to be a business owner but don’t want to deal with all of the headaches.

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How Bad Spelling and Poor Grammar Can Affect Your SEO and Business

When you are online with your own website or social media, you may think having spellcheck is all you need. However, there are many instances where having someone check what you write before you publish pays off.

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How to Pinpoint your Target Market

If you fire ten bullets in random directions, instead of aiming just one at the bullseye, you’re wasting your time and resources. If you have any questions about how to magnify the impact of your marketing, how to focus in and strike oil, just ask us! We love to help businesses streamline and amplify their marketing tactics.

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The Power of Reviews in Today’s Marketplace

If a business does you wrong, say something about it. By all means, leave a review. But make sure your review is in proportion to the level of service you received. If your coffee never got refilled, ask yourself, does that really deserve a one-star review? Perhaps it deserves a three-star review with a dose of constructive criticism.

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The Perfect Facebook Post: Ask, Statement, Call To Action

When posting on Facebook, it is important to follow the right format in posts so that customers are more likely to be engaged in a way that can lead to a sale. By constructing posts in the right way, businesses can increase the effectiveness of their posts to get more out of their social media marketing efforts.

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Have You Claimed Your Google Business Page?

Showing up on that first page of a Google search involves using several strategies such as AdWords and search engine optimization. However, claiming your Google Local Business Page puts you on the fast track toward showing up in your local listings.

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How A Customer Centric Focus Can Improve Your Online Reviews

Today, I'd like to discuss how online reviews can make or break your business. More importantly, I want to examine this through a customer-centric lens. As in, instead of talking about how we can garner good reviews through manipulation or techniques meant to game the system, let's talk about how we can get good reviews by pleasing the customer in an organic way.

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How To Mix Up Social Media Content, By Percentage

The meat of your social media marketing strategy should consist of what we like to call "Organic Posts." These posts include anything that gives your followers value, stimulates interest, or provides a personal connection or insight.

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5 Steps To Improve Your Local Search Engine Visibility

The key to any successful business is valuable customers. However, getting customers can prove quite a challenge in the fast-paced world of search engines if you are unfamiliar with what to do. Below we're going to go over five simple steps to help improve the visibility of your business in the local search engine results.

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2 Biggest Facebook Marketing Mistakes

Facebook. It's the place we go to keep in touch with old friends, to share moments of our lives with the world and to occasionally be bombarded by political discussions that we'd rather be left out of entirely.

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4 Steps To Bring Millennials Into Your Small Business

The Millennial generation has an undeservedly bad reputation. Every time I hear about them, it's the same story - they're entitled, they're lazy, they're all special snowflakes who can't work in the real world.

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Digital Marketing & Your Business

Digital marketing can be a major asset or a huge headache. When you built your business, you knew that there is no true get rich quick scheme or else you’d already have been retired. Instead, choose a marketing agency that knows how to partner with your business to develop a real plan for success that opens up the door to new customer relationships and opportunities.

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How To Get More Positive Online Reviews

When it comes to effectively marketing your business online, a positive customer review is worth more than a great Tweet, Facebook post, blog post and e-mail newsletter combined. While other online marketing efforts are useful, nothing quite compares to a five-star customer review.

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Above & Beyond: The Ultimate Customer Experience

How your business presents itself online — to both current and potential customers — can mean everything. It’s the difference between a click back to the search results and a click further into your website to learn more about a product or service.

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Reputation Management

You Can Not Improve Your Company’s Reputation Simply By Hiring A Marketing Company

Before the rise of the Internet, businesses used to tell employees that if one person had a bad experience, that person would tell an average of 10 other people.

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Take Your Business To The Next Level With Public Speaking

For many people, public speaking is the stuff of nightmares. The upshot of this is that individuals who can speak well often get a lot of respect.

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Social Media Marketing for Dentists

Dentists land new patients and increase business by selling cosmetic services to existing patients through blog posts, newsletters and videos.

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Social Media for Law Firms

Social Media Marketing Tips for Law Firms

If you practice criminal or family law, Facebook is a good channel to engage a range of potential clients.

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Social Media Marketing Tips for Restaurants

Geo-location technology and increased mobile phone use for local searches make promoting your restaurant in social media one of the best ways to optimize your restaurant in local searches.

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Quick Social Media Marketing Tip

The biggest tip for successful social media marketing is to stop selling and start networking. Social media is about building a referral network, and that takes time and work.

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Social Media for Medical Offices

Social Media Marketing for Medical Offices

Posting information on diseases, disorders and medical breakthroughs, however, can establish you as an authority figure

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What are local citations and why are they important for my business?

Local citations are mentions of your business name, address, phone number, website address and other contact information in online directories and other resources.

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Why Restaurants Must Use Social Media

The best businesses of today are those that manage to understand and successfully use social media to boost sales and increase awareness for their product or service. Even if you feel like you don’t have time to create and manage a strong social media presence for your restaurant, it is absolutely vital to keeping the customers informed and coming back for more.

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Make Transparency Work for Your Business

That’s where transparency in your reports come from. By using tools such as the SEO Reporting Dashboard, you and your clients have access to a lot of information, with clients privy to the hours you’ve worked. Make sure they can see your dashboard at all times. If they spot something they want to clarify, be open to that discussion. It could be easy and simple enough to clarify.

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5 Reasons SEO Still Matters

SEO isn’t dead. Not yet at least, no matter how many times it’s been said and discussed the world over. Here are just a few reasons why:

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How SEO Visibility Gives Your Business a Competitive Advantage

By building your authority and credibility, you can boost your online visibility. After all, Google likes to rank high pages with helpful data. Ranking high, in turn, makes you all the more accessible to people who search for the brand, service or product you offer.

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How Using Social Media Can Benefit Your Medical Practice

By vocation and education, you are a medical professional. Your focus is on healing, preventing as much illness as you can and encouraging a healthy lifestyle. However, you are also a business owner; you can't heal anyone if they don't know your practice exists, so you'll need to use social marketing to reach large numbers of potential patients.

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Online Reputation Matters

Why Your Business’s Online Reputation Matters

Now that we're living in a world where customers can easily broadcast their opinions of your company for the world to see, it's crucial for you to be on top of your business's online reputation.

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The Importance of Customer Communication

The problem for companies, especially small and medium-size businesses, is always the same. Personalized service takes time.

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