when to outsource your digital marketing

Digital marketing is one of those things that have to be done. If you’re relying solely on direct mail marketing, flyers, and banners, it’s likely not getting you to where you want to be. Times are changing and, if you want to survive, you have to learn to evolve.

You have probably already figured out that marketing can be exhausting. And, if you don’t know all of the latest tools, you may be spending a lot of money without seeing the results.

This is when you have to be realistic about outsourcing your digital marketing. How and when should you do it? It might already be past the point of needing professional help, especially when it comes to your outdated marketing strategies. If you’re not there yet, you might be closing in on the time when you need to raise your hand and get the help once and for all.

Why Digital Marketing is Important

Digital marketing covers a broad range of marketing strategies, from email marketing to social media optimization to social media. It can be overwhelming to do everything on your own, especially because there is so much that you should be doing in order to keep up with the competition. Additionally, trends are constantly changing. What worked last year or the year before may no longer be capable of giving you the same return.

Growth is what allows you to be successful. You need to make sure that you’re always marketing so that new people know who you are. There will always be customers who leave. If you’re not actively marketing, you’re going to slowly die. This means that growth is the only acceptable option.

Every customer is different. You can’t possibly expect to connect with everyone the same way. Some people want to learn about you with social media while others want to read an email in their inbox. Additionally, others will conduct a search in Google and wait to see the results. You need to be everywhere.

Competition is fierce, too. If you’re not careful, the competition can creep up on you and become a formidable opponent. Don’t assume it can’t happen. Blockbuster once thought that they’d be around forever, and look what has happened to them.

The newest business on the block is the one that you have to be the most concerned about. They don’t have the perk of referrals or word-of-mouth marketing. Instead, they have to focus all of their time and energy on digital marketing. They may also decide to hire a marketing company who will do it for them, allowing them to focus on the customer experience. This is where you have to be wary. You cannot allow the newbie to overtake you as the go-to business within your industry.

Digital marketing is important because it’s how the majority of people will find out who you are, what you do, and why they should choose you over the competition.

Digital Marketing Allows You to Be Everywhere

Digital marketing spans every digital component that there is. There’s an old school marketing rule of seven that says that people have to see things at least seven times in order to remember it and engage with a brand. However, in today’s day and age where people are bombarded by so much, it might even be higher than seven.

How can you possibly expose your brand to people seven times without turning them away?

Well, there are all sorts of ways to make sure that you repeat your message.

  • Social media ads
  • Social media posts
  • Website landing page
  • PPC ads
  • Emails

The list goes on, too. However, you can be creative with the way that people interact with your brand. Plus, you can use things like online contests and shopping cart abandonment strategies to help you with visibility and conversion.

If any of this is overwhelming to you, you’re not alone. The difference is that those that are overwhelmed and successful are the ones that have learned to use a marketing agency to do these tasks for them.

Be Honest About What You’re Doing (and How Long It’s Taking)

At some point, you have to be honest about what you’re doing in terms of digital marketing and how long it’s taking you to get it done. If you’re not a marketing guru by nature, even the simplest tasks may be taking longer than necessary. Additionally, you may be missing out on some important tasks that can get you in front of your target audience more effectively.

  • How much time are you spending on marketing strategies?
  • Are you up on the latest trends?
  • Who do you bounce ideas off of?
  • How is your reputation management going?
  • What kind of return on investment are you getting?

If you don’t like the answers to these questions or you don’t know what the answer is, it might be time to outsource. What got you here isn’t going to get you there. Essentially, you may be ready for the next step and your current marketing strategies aren’t going to help you achieve your loftier goals.

You can put in all of the time in the world, but if you don’t know what you’re doing, it’s not going to help. You can’t be an expert in everything. If marketing isn’t your forte, it might be time to admit it and outsource.

How a Digital Marketing Agency Can Help

A digital marketing agency can help you by providing you with an entire team who will work behind the scenes. What you would pay to have a single employee (don’t forget training them), you would be able to hire an entire agency.

Remember, too, that an agency has people who specialize in various areas. Hiring a marketing person may only allow you to tap into a few areas of expertise.

Establish Your Target Audience

Do you know who your ideal customer is? This includes knowing their gender, age, annual income, hobbies, and more. Many businesses are successful to a point. However, when it comes to paying for ads and interacting on social media, they reach a stopping point because they don’t know who their target audience is.

A marketing agency will do the research for you. They’ll establish customer profiles so you know who it is that you need to connect with. It can make it easier to get a better return on investment when you get into Facebook ads, pay-per-click ads, and more.

Build Your Brand

Your brand doesn’t simply become a household name. It’s something that you have to work at growing. This depends on social media profiles, the use of a strong logo, photos and videos that allow you to show that you have real people behind the company name, and so much more.

Branding takes a lot of work, especially when you have competition in your local area. Rather than working tirelessly behind the scenes, you can tap into the expertise of branding professionals.

Enhance Your Marketing Strategies

Your marketing strategies may be good. However, you want to make sure that they’re the best. This comes back to bouncing ideas off of someone. If you don’t have anyone to talk to about your marketing strategies, you may be spending money that doesn’t get you the desired ROI. What you think looks good may be falling flat in front of your audience.

Every marketing strategy should be carefully branded and created so that it identifies with your target audience.

A marketing agency will work as a group to come up with strategies for you. They’ll create the copy, the graphics, and more to ensure that the marketing concepts are launched properly.

Stay Up on Trends

Marketing is constantly changing in terms of what works and what doesn’t work. One of the main responsibilities of a marketing agency is to stay up on the trends. By working with them, you can ensure that you benefit from their expertise.

They’ll be able to tell you which platforms you should be on, what kind of content you should produce, how to search engine optimize your website, and what colors should be used in ads.

By staying up on the trends, you can be sure that you don’t appear outdated. One of the top reasons why you may stop growing is that consumers don’t see you as current any longer. If you’re not making adjustments to your marketing on a regular basis, you can be quickly replaced by your competition (who is up on the trends).

Monitor What’s Going On

There’s a lot that happens behind the scenes, and you can’t keep up on it all. Trying to will drive you mad. It’s a full-time job. It’s why so many companies are turning to an agency. You can have an entire team work on everything so that you have the time to do other things. We’ll talk about that more in a minute.

You need to know what kind of reputation you have, such as how many negative reviews were left on Yelp for you in the past week. You also need to know what kind of return on investment you’re getting on the Facebook ads that you created.

A marketing agency can track all of this for you. They have the automation tools as well as the team that can work in the background. They can make changes to marketing strategies based on what’s going on. It ensures that marketing efforts are successful.

Then, reports will be compiled to keep you in the loop.

Learn About Boosting Your Productivity

Think about how much time you realistically spend on marketing every week. It may be 30 minutes in the morning on Facebook, an hour around lunchtime creating ads, and another hour in the evening creating a blog or two for your website. When you add that all up, it could be 10 hours or more a week. And, you haven’t even hit all of the areas that you need in order to grow effectively.

If you’re not even putting in that number of hours, then, your marketing is really suffering.

It’s all the more reason to outsource your digital marketing. You can sit down with a marketing consultant to discuss what goals you have for your business. From there, they can create a marketing plan for you.

They’ll be the ones sending emails, posting on Facebook, and writing blogs. They’ll work on your backlinks and identify when you get new reviews. It will free up the time in your schedule to focus on other things, like your operations.

Think about what it can mean for your business if you’re able to focus on what you do best while a marketing agency focuses on what they do best. You can become more customer-centric and build your business because the marketing efforts are bringing in more customers.

Take Your Marketing Efforts to the Next Level

Marketing is one of the single most important aspects of your business. If you’re reading this you already know that you’re not dedicating the time and energy into marketing that you should be. Hiring a marketing team can be the best way to get ahead of the competition.

You need to choose a digital marketing agency that has a strong team. You want to know that there are individuals who specialize in social media, search engine optimization, email marketing, and other aspects. It ensures that your business’ marketing needs are in good hands. Further, you want to make sure that the agency has a strong reputation with positive reviews.

As soon as you hire an agency, you may finally let out a sigh of relief knowing that you have professional help to grow your business and reach your sales goals.

Coastline Marketing Group has a proven track record with companies of all sizes. Let’s talk about the benefits of a marketing agency and how it can benefit you. Contact us today to schedule a time where we can sit down and talk. We’ll show you why it’s time to outsource your digital marketing and how it can be a worthy financial investment.

 

Article by Phil Fisk
CEO, Coastline Marketing Group, Inc.