digital marketing business coachingFor many small businesses looking to branch out into the online realm, a DIY website platform seems like a great idea. Cost-effective, simplified, and trustworthy, platforms like Squarespace, Wix, Duda, Weebly, and more are gaining popularity with business owners who like to DIY.

Even WordPress, one of the most-trusted open-source programs out there has options for the intrepid entrepreneur looking to DIY their own website. But should you really do it yourself? Here are a few things you may not know about these popular DIY website platforms:

They May Not Always Perform Well

Websites these days need to perform well in order to be successful. This means making sure the back-end of the system is optimized and running efficiently. With DIY website templates, these unique tweaks and changes are not always possible, which often results in an inefficient website.

For example, did you know that the time it takes a page to load has a massive impact on how it ranks on Google and also how it performs with consumers? Most consumers won’t wait longer than 3 seconds for a website to load. So if your DIY website has issues with this, you could miss out on significant opportunities. The bigger problem with template websites is that it’s actually harder to know if you have this problem, to begin with.

They’re Not Unique

Do you want your website visitors to get an overwhelming feeling of déjà vu when they enter your site? Maybe it’s the color scheme, the layout, the buttons, something about your web page reminds them of something else they have seen. That’s what you can expect with a DIY website template. These templates are not unique, and, therefore, can be used numerous times all throughout the Internet.

Do They Account For Different Browser Rendering?

Did you know that the way your web page appears on a Safari browser could be significantly different than the way it appears on browsers like Chrome or Firefox? A good website must take into account different browser rendering. Unfortunately, many DIY options do not account for this and simply default to the most popular browser settings only.

You May Not Be as Objective As You Think

Are you a graphic designer with an eye for color, spacing, and style? In addition to these skills are you also a talented coder with experience in various coding languages, compliance standards, and other web tools?

Chances are you aren’t. However, you may feel that you are proficient enough at these tasks to “get the job done.” Before deciding on making your own website, you need to take a long, hard look in the mirror and decide if you really have the skills needed.

They Might Not Actually Save You Money

For many people, the main reason to DIY a website is to save money. We get it; websites are expensive. But does building your own site automatically save you money and improve your bottom line? Probably not. Building your own website might save you the initial cost of hiring a web developer, but what about when something goes wrong? Are you able to troubleshoot the problem?

Using a template could also cost you business since your site will look like thousands of other sites out there and may not be optimized properly, you could miss out on leads and sales due to the lack of attention-to-detail.

A good website today requires excellent support and web developers who know what they are doing. To learn more about our local business, schedule a free audit of your current website today.