lead-generating-websiteIf you spend any time at all perusing marketing blogs, you are going to hear a lot about leads. What are they? How do you get them? Why do you want them? Lead generation essentially means engaging customers in order to get them to inquire about your product or service.

There are many ways to generate leads for your business. One of the most effective methods is using your website. Here are a few ways you can generate leads using your website:

Create a Lead Magnet

If leads are good, then a Lead Magnet must be really good, right? By definition, a Lead Magnet is an irresistible offering that consumers will want and will do almost anything, like submit their contact information, to get. A Lead Magnet gives businesses the perfect opportunity to collect information from prospective clients in order to reach out to them later.

Some examples of excellent Lead Magnets include:

  • PDF’s containing pertinent information.
  • Access to a free webinar or workshop.
  • Offering free consultations if you sign up for other services.
  • Or, it could be a simple blog post with great information 🙂

Promote The Heck Out of It

Once you have your Lead Magnet, it’s time to start promoting it. Ideally, you want your Lead Magnet to show up on as many different channels as possible to get the biggest audience and capture the most leads. Some of the best ways to market your Lead Magnet is through SEO, social media (posting about it on Facebook, Twitter, Instagram, etc.) and email marketing.

If you find you are not getting the expected level of engagement, you may need to change tactics, so make sure your marketing materials are flexible.

Clean Up the Landing Page

No one wants to follow a link to a website landing page only to find every bell, whistle, and add-on available on the Internet. These types of pages with gratuitous animations, thick borders, and clashing colors make your landing page stand out for all the wrong reasons.

The best type of landing page is one that is simple, easy to navigate, and pleasing to the eye. By keeping it simple, you will attract more leads in the long run.

Try Video

Although your landing page should be clean and professional, that doesn’t mean it can’t be fun and engaging. Ideally, you should have at least some information on the landing page. For some businesses, a video is the best way to explain their products or services.

But be wary of making a video that is too long, has too much information, or is too dry. These types of videos can drive away leads. On the other side of the spectrum, a silly video that has no relevance to your business is also a bad move. You must find the perfect balance between entertaining and informative.

Make Sure Retargeting is in Place

Have you ever browsed your favorite online store, not made a purchase, and then noticed ads for your favorite items displayed on Facebook or other parts of your online browsing experience? This is retargeting.

Retargeting is a small slice of code that goes on to your website. It’s so tiny that it doesn’t have an impact on the design or performance of your site. However, what it does do is make sure that people who visit your site are likely to see online ads targeted at them after visiting your page.

This is an interesting tactic because it makes sure that your service or product is always at the forefront of their minds and it will make them more likely to sign up for your product or purchase something from your store.

Resources:

Mailerlite – Offers a free solution for collecting emails via pop-ups and landing pages.
ClickFunnels – This runs about $97 a month, but is a powerful lead generating solution!

Learn more about using your website to generate leads by getting your free website audit from our local online marketing gurus.