Have You Claimed Your Google Business Page?

Coastline Marketing Group Newsletter GraphicAs a business owner, you have likely heard about the importance of claiming your Google Local Business Page. Yet, you may have been putting it off due to a lack of information about its importance or just simply not having time to explore all that it has to offer for your company. While having a company website is a great start for building your online reputation, it is important to understand that your Google Business Page provides a roadmap for getting your target audience to visit your business along with opportunities for interaction that drive growth.

Google Business Page Benefits

Showing up on that first page of a Google search involves using several strategies such as AdWords and search engine optimization. However, claiming your Google Local Business Page puts you on the fast track toward showing up in your local listings. The local search results can vary due to differing factors among users, but your main goal should always be to end up in the top three results offered. When you do so, your business is automatically presented to potential new customers without any additional advertising money from your budget.

Claiming Your Local Page

Setting up your Google Business Page is a relatively simple process that is easier if you already have a Google account. Ideally, any Google services you use should be set up under the same account to streamline your activities. Once you have all of your information entered, Google will require postcard verification to prove your company is legitimate. This simple procedure simply involves a postcard being mailed to your company address with a PIN number on it. Once you receive the card, go to your account and enter the PIN to activate it.

Getting the Most Out of Your Page

Attracting customers to your website is the main goal of your Google Business Page. However, it also has additional benefits for bolstering your sales. For example, you can add photos of your business, products or services to give potential customers a visual picture of what you can do for them. Current customers can also leave reviews regarding your company for others to read, and you can respond to both negative and positive comments to demonstrate your business’s dedication to providing quality experiences for every customer. Helpful information about your business can also be added. For example, letting potential customers know your hours and services that are offered allows them to make an informed decision about visiting your company.

Ignoring your Google Business Page is letting an opportunity for free and effective advertising to pass you by. Don’t ignore the opportunity to increase your brand recognition and drive potential new customers to your business by showing up in the local listings. Instead, set up your page, and stay involved by responding to reviews and changing your business information as needed to keep members of your target audience informed about all that your company offers.