What’s in Your Wallet?

Coastline Marketing Group Newsletter GraphicImagine you get talking with someone. You find what they have to say is valuable for one reason or another. You need to be sure they have a way to get in touch with you and taking their business card (if they have one) shouldn’t be the only method you rely on.

You need to be able to reach into your wallet and pull out a business card. These should always be available and handy so that you can get them into the hands of those you interact with on a regular basis.

Business Cards Promote Professionalism

You want to look as professional as possible, and this means having business cards. They should be branded to look like everything else within your business, including your website, signage, and more.

As you interact with people, it’s vital to be able to hand out your card. This tells people who you are and how they can contact you. It makes it easier for people to know more about your business. It also shows that you are a legitimate business that should be taken seriously.

If you are a business, regardless of whether you are a start-up or have been in the industry for years, you should have cards. Simply writing your information down on a piece of paper does not suffice. People expect to give and receive business cards and when you don’t have them, it is a mark of professionalism.

To take it a step further, you should have them on you at all times. This could mean putting some in your wallet, some in a briefcase, and even back-ups in your car.

You Get Your Info into the Hands of People Who Matter

Think about all of the information that could be put onto a business card. You have the ability to share the name of your business, the website, phone number, and an email address for you, and all sorts of other details.

By being able to hand out a business card, it makes it easier for people to get in touch with you. You don’t want to get into a scenario where you meet someone who could become the perfect employee or the perfect business partner and you don’t have a card to give them.

Handing someone your business card instead of taking theirs and promising to get in touch with them also puts the “ball in their court.” It makes it easier for that person to follow up with you instead of the other way around. Especially when you get easily overwhelmed, it’s better to have your business cards and ask people to call you or send you an email.

Ultimately, you don’t want to get into an awkward situation where you introduce yourself as a business owner and then don’t have a business card to hand someone. You need to have professional cards and have enough of them so that you don’t run out when at any event.