How to Market a “Boring” Business on Facebook

Woman yawning at computer

Facebook marketing is only for really exciting businesses, right? Wrong. Boring businesses are marketed on the social media platform all the time. More importantly, they are marketed effectively.

If you have a “boring” business, you simply need to know how to market on Facebook the right way.

Know Your Audience

You need to know who your audience is before you can communicate with them. Creating buyer personas is a great way to familiarize yourself with who your target audience is.

You have to ask yourself a few important questions to truly home in on who you’re selling to:

  • What is the age range of your ideal customer?
  • Is your ideal customer single or married?
  • What do they do for a living?
  • How much money do they make per year?
  • What are their hobbies?

Each of these questions have to be answered to help you learn more about who you are marketing to. If you don’t know anything about your customer, you will inevitably fail because you can’t form a connection.

buyer persona imageCreate a picture of what your ideal customer looks like. You can work with a graphic artist to give this buyer persona an actual image. From there, you can start a list of all of the characteristics that make them unique in the marketplace.

When you know more about your ideal customer, you can choose to market using the right language as well as graphics that are more likely to attract them. If you are marketing to seniors, for example, you wouldn’t use a graphic of a young man because they can’t relate to them.

Your entire goal on Facebook is to relate to your audience.

Boring or not, that is the one goal you have for your business – and there are a few ways that you can do this.

Inform, Educate, and Entertain

Facebook is used by billions of people every single day. When people log-in, they are looking for three things: information, education, and entertainment. What this means for you as a business is that you have to choose which one of these you are going to do with your Facebook marketing campaign.

From the posts that you make on your Facebook page to the posts that you boost to the ads that you create, you have to inform, educate, or entertain the people that are out there.

More specifically, you have to do this with your target audience so you can start to see a higher level of interaction.

It doesn’t matter if you have a boring business. Your goal is to connect with your audience. If you have a boring business, you can still inform, educate, and even entertain. You just have to figure out the best approach.

Inform Your Audience

Consider informing people about something going on within your industry. A “Did you know…?” kind of post can go a long way to getting people to stop and think about what you’re saying.

Any time that you can come across as an expert will help you. People might not need the product or service you have to offer right away, but they will need it eventually. If they remember you to be the business that informed them of something they didn’t know, they will be more likely to choose you in the end.

Educate Your Audience

Consumers want to do business with companies that are experts at what they do. You could educate people on something that you excel at. This could be anything from explaining how toilet flappers work to the nutrients in soil. If you help people to have that “A ha” moment, they will remember you for being the one to educate them on a painpoint they have been having.

Educating is even better than testimonials because you’re showcasing your knowledge in such a way that you’re sharing information without being condescending.

Entertain Your Audience

People enjoy laughing and being entertained and when you can achieve this, it’s a way to form a connection. Often, you can entertain with a boring business because of understanding the painpoints of your idea customer.

You could poke fun at a DIY approach gone bad in order to get a laugh and then position yourself as a way to avoid such a thing happening to the consumer.

You get to pick: educate, inform, or entertain. If you have a really creative marketing team, you can even do all three.

Where to Find Content

Now that you know your target audience and what you need to do on Facebook, there’s the task of getting content. Where do you get it in order to accomplish these goals?

It’s a good idea to have a list of resources to go to. These include:

  • Your blog or website
  • for popular, shared content
  • create beautiful landing pages
  • to create images and memes
  • to create amazing videos and montages
  • to connect with freelancers who will help with virtually any aspect of marketing

If you continue to think of yourself as having a “boring” business, everyone else will, too. Consider what makes you unique and figure out who your target audience is. From there, figure out what the painpoints are and how your products and/or services can help consumers. Once you accomplish this, create and share content that informs, educates, or entertains in order to market more effectively on Facebook.

Need help with marketing your business on Facebook? We have a team of pros that can help. Think of us as an extension of your business, without the payroll, workmans comp, additional taxes, attitude, etc. 🙂 Visit our Facebook advertising page for more information.

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