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Facebook Is Only 1% Done

Coastline Marketing Group Newsletter GraphicFacebook is a great tool. It allows you to keep in touch with your friends and grow your business. It has a lot of growing to do, however. If you take a look at WeChat, an app in China, you can see where Facebook is heading and how this tool is ultimately going to help you take your business to the next level.

What is WeChat?

WeChat is an app that has 700 million users. It is what the East is using instead of Facebook. It is packed with a lot of features that makes it possible for people to enjoy group chat, be entertained throughout the day and connect their bank information to it.

WeChat is allowing people to live in a cashless society because of the super app’s functions. There are a lot of apps that the Western world is using and none of them compare to WeChat. It truly has everything that a person could ask for – and Facebook has seen what it does and how wildly popular it is across China.

What are Its Features?

WeChat uses a lot of different features in order to help its members compete. Users have the ability to store their financial information on it to make purchases without a credit card in hand. Tencent, the company behind WeChat, also introduced a payment system for ecommerce. All of the online purchasescan be run directly through the app.

Networking is made easier with WeChat as well. A person has the ability to use a shake function so that contacts are linked with other users.

The list of features go on and on. Various people in Silicon Valley have already chosen to give up Facebook and switch right to WeChat. More people in China use mobile phones and shop online than  those in the U.S. The Eastern World is becoming more innovative, so Facebook has a lot of catching up to do.

Where is Facebook Headed?

Facebook has already taken steps to make itself bigger and better. They acquired WhatsApp in 2015, which was actually inspired by WeChat. They are also looking at online-to-offline messaging, digital content and finance.

Facebook is at approximately one percent of its potential. As it starts to add features to be more like WeChat, you might notice that it will be easier for you to start getting involved in ecommerce and more through the social media platform. It’s innovative, and that’s what people like about it.

You don’t have to be the best sales person in the world. You don’t have to be the savviest entrepreneur. What you do have to be is aware of what’s available to you. Various tools can give you the power to connect and the power to sell. WeChat is a great tool and Facebook is starting to build new features that you might soon be able to take advantage of.



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How to Market a "Boring" Business on Facebook

marketing boring business on facebook

Facebook marketing is only for fun and entertaining businesses, right? WRONG! Boring businesses are marketed on the social media platform all the time. More importantly, they are marketed effectively.

If you consider your business "too boring" for Facebook, then you simply need to know how to market on Facebook the right way.

First: Know Your Audience

You need to know who your audience is before you can communicate with them. Creating buyer personas is a great way to familiarize yourself with who your target audience is.

You have to ask yourself a few important questions to truly home in on who you're selling to:

  • What is the age range of your ideal customer?
  • Is your ideal customer single or married?
  • What do they do for a living?
  • How much money do they make per year?
  • What are their hobbies?

Each of these questions have to be answered to help you learn more about who you are marketing to. If you don’t know anything about your customer, you will inevitably fail because you can’t form a connection.

buyer persona imageCreate a picture of what your ideal customer looks like. You can work with a graphic artist to give this buyer persona an actual image. From there, you can start a list of all of the characteristics that make them unique in the marketplace.

When you know more about your ideal customer, you can choose to market using the right language as well as graphics that are more likely to attract them. If you are marketing to seniors, for example, you wouldn’t use a graphic of a young man because they can’t relate to them.

Your entire goal on Facebook is to relate to your audience.

Boring or not, that is the one goal you have for your business – and there are a few ways that you can do this.

Your Facebook Ads MUST: Inform, Educate, and/or Entertain

Facebook is used by billions of people every single day. When people log-in, they are looking for three things: information, education, and entertainment. What this means for you as a business is that you have to choose which one of these you are going to do with your Facebook marketing campaign.

From the posts that you make on your Facebook page to the posts that you boost to the ads that you create, you have to inform, educate, or entertain the people that are out there.

More specifically, you have to do this with your target audience so you can start to see a higher level of interaction.

It doesn’t matter if you have a boring business. Your goal is to connect with your audience. If you have a boring business, you can still inform, educate, and even entertain. You just have to figure out the best approach.

Inform Your Audience

Consider informing people about something going on within your industry. A “Did you know…?” kind of post can go a long way to getting people to stop and think about what you’re saying.

Any time that you can come across as an expert will help you. People might not need the product or service you have to offer right away, but they will need it eventually. If they remember you to be the business that informed them of something they didn’t know, they will be more likely to choose you in the end.

Educate Your Audience

Consumers want to do business with companies that are experts at what they do. You could educate people on something that you excel at. This could be anything from explaining how toilet flappers work to the nutrients in soil. If you help people to have that “A ha” moment, they will remember you for being the one to educate them on a painpoint they have been having.

Educating is even better than testimonials because you’re showcasing your knowledge in such a way that you’re sharing information without being condescending.

Note to "boring businesses": When you are sending a constant stream of Educational and Informational content to your audience, you are essentially positioning yourself in the market place as THE LEADER in your industry. By educating your audience on an ongoing basis, you are effectively building a relationship with that audience. They WILL remember you when it's time they need your product or services.

Entertain Your Audience

People enjoy laughing and being entertained and when you can achieve this, it’s a way to form a connection. Often, you can entertain with a boring business because of understanding the painpoints of your idea customer.

You could poke fun at a DIY approach gone bad in order to get a laugh and then position yourself as a way to avoid such a thing happening to the consumer.

You get to pick: educate, inform, or entertain. If you have a really creative marketing team, you can even do all three.

Where to Find Content

Now that you know your target audience and what you need to do on Facebook, there’s the task of getting content. Where do you get it in order to accomplish these goals?

It’s a good idea to have a list of resources to go to. These include:

  • Your blog or website
  • for popular, shared content
  • create beautiful landing pages
  • to create images and memes
  • to create amazing videos and montages
  • to connect with freelancers who will help with virtually any aspect of marketing

Valuable Content Tip: Still not sure what content to put out? Try this - Write down the top five questions you are always asked. Now, write out your answer to each of those questions as thoroughly as possible. You have just created 5 separate blogs to post on your website. Now, create ads on Facebook that drive people to those blogs. 

If you continue to think of yourself as having a “boring” business, everyone else will, too. Consider what makes you unique and figure out who your target audience is. From there, figure out what the painpoints are and how your products and/or services can help consumers. Once you accomplish this, create and share content that informs, educates, or entertains in order to market more effectively on Facebook.

Need help with marketing your business on Facebook? We have a team of pros that can help. Think of us as an extension of your business, without the payroll, workmans comp, additional taxes, attitude, etc. :) Visit our Facebook advertising page for more information.


digital marketing consultant phil fiskPhil Fisk
CEO- Digital Marketing Strategist
Coastline Marketing Group, Inc.
Schedule a Free Consultation here





How These 5 Tips Will Help Your Restaurant Win on Social Media

When you own a restaurant and you want to be able to compete with all of the snazzy corporate businesses on social media that seem to be overpowering you, it pays to have an understanding of how social network platforms like Facebook can help you bring in your customers. Alternatively, you already know you have some key areas that need changing, but working with hashtags, photos or figuring out what the latest trends are may not be your specialty. After all, you want to focus on making the food and creating an atmosphere in-person that customers will love. As far as getting their attention online, this is how an SEO (search engine optimization) or social media marketing company can help you. To get a better idea of what types of services for online media a restaurant-oriented SEO or social media marketing company can offer, take a look at our five tips that will immediately start helping your restaurant shine online.

Make Sure Your Voice Is Consistent

When you visit a company's Facebook page for the first time, you might be put off if it seems like everyone in the office took a turn at writing the captions for the pictures. On the other hand, when you have one person in charge of all of the caption writing and post updates, your customers will notice that you have created a consistent voice. This is important psychologically because customers will feel a bond with a consistent written voice in an online post. Otherwise, customers might visit your social networks and feel that it is disorganized, and some may feel your business is also not of a very high quality.

Ask Questions to Engage Followers

Although it is impossible to get favorited or liked for every single post on social media, there are some ways of writing a post that never give the onlookers a chance to show their interest. For example, having no caption and just a picture might not be enough to get someone's attention if they are not familiar with your brand. On top of this, a restaurant should have customers engaging with the photos of their food, and one of the easiest ways to do that is with a question. Naturally, picking the best questions that will actually engage people enough to make a comment is important in helping your business seem credible.

Take Advantage of Trending Topics

Another way to get people to put a focus on what you are selling is to get engaged with trends. Unlike the past, social media is using keyword trends more than ever, and your post may suffer if you have not kept up with trends from the past few hours let alone the past few days. This can be a time-consuming pursuit, and there may be keyword trends that you are not aware of that occur during certain times of the year. Regardless, if your posts do not have hashtags, you will definitely be passing up on potential customers you never knew you could reach.

Acknowledge and Reply to Online Reviews

There are several online review options for food service, but most people that you want to become your new customers will never see them. Regardless, online media gives you a chance to show old and new customers alike that you are serious about customer service because you respond to comments posted on social media that review your restaurant. Of course, many customers will be impressed that you took the time to listen and respond in the first place. This can also be an opportunity for you to offer a coupon or a free gift to someone that takes time to review a new item you have on the menu.

Share Customer Generated Content

One thing that the internet has told business owners is that customers like to be seen and heard. In addition to creating great content, make sure that you are available on all social media platforms. For instance, you could miss out on sharing customer generated content produced on Instagram simply because you do not have an Instagram account set up. You can also share a picture or comment that a customer posted on Facebook. For business owners that feel too overwhelmed to manage several online media accounts at once, the solution is hiring an SEO or social media marketing company to take some of the burden off of your shoulders.

What Is a Social Media Marketing Company?

When you are looking for someone to help you with your Facebook page, a social media marketing company is the right choice. In addition to managing what goes into your online media as far as Instagram or Twitter, there are other online areas that will need assistance. For example, your restaurant might not be going after the right keywords. That’s where SEO and social media go hand in hand. Along these lines, you might need to be directed toward good old-fashioned public relations. This means creating an impression for your company by making blog posts that are easy to share on your social media platforms as well as make your company look well-informed. Furthermore, you will create more domain authority for your website if you have more to share, and this will cause your website to rise in the rankings on search engines. To learn more about how we can help you draw in more customers through social media and the web, contact us today.