Social Media Marketing for Dentists

dental website monterey salinasGreat Dental Content Delivers Mouth-Appeal in Multiple Ways

Dentists have usually been more progressive about advertising than doctors because people are so reluctant to visit the dentist. Social media forums are ideal for explaining about advances in painless dentistry and promoting the appealing dental technologies like invisible braces and computer-assisted mapping of the mouth in lieu of X-rays.. Dentists can build an audience by posting human interest stories, offering incentives like Wi-Fi in the office and providing oral health tips. Try to build relationships by making your content personal and blending posts about dental health with local news and information about the staff. Ask your regular customers to post reviews and share their experiences to generate word-of-mouth referrals, which in the case of dentistry could be both literal and figurative. Explaining the benefits of seeing a dentist encourages other to share words-of-mouth, videos-of-mouth and images-of-mouth.

Nurturing your current clients

Dentists land new patients and increase business by selling cosmetic services to existing patients through blog posts, newsletters and videos. Explain why teeth-whitening at the dentist cleans teeth several shades whiter than home treatments. Hosting one or two events each year can build a following, attract new patients and foster loyalty with your existing patients. Ideas might include taking part in charitable fundraisers in the community, volunteering at Habitat for Humanity and others. Building relationships with younger patients is especially critical because tech-savvy generations expect to find their dentists online, and a younger, loyal patient will generate business for decades. It’s critical to respond to social media comments by answering general questions, troubleshooting complaints and even providing personal advice, but dentists must handle any communications that deal with confidential and protected health records through secure emails or apps that are HIPAA-compliant. It’s important to mention that you can only give general advice and not discuss any specifics that could compromise patient confidentiality.

For more information on our social media marketing services for dental offices, please give us a call at 831-759-2273 or fill out our contact form.