dental website monterey salinas

Social Media Marketing for Dentists

dental website monterey salinasGreat Dental Content Delivers Mouth-Appeal in Multiple Ways

Dentists have usually been more progressive about advertising than doctors because people are so reluctant to visit the dentist. Social media forums are ideal for explaining about advances in painless dentistry and promoting the appealing dental technologies like invisible braces and computer-assisted mapping of the mouth in lieu of X-rays.. Dentists can build an audience by posting human interest stories, offering incentives like Wi-Fi in the office and providing oral health tips. Try to build relationships by making your content personal and blending posts about dental health with local news and information about the staff. Ask your regular customers to post reviews and share their experiences to generate word-of-mouth referrals, which in the case of dentistry could be both literal and figurative. Explaining the benefits of seeing a dentist encourages other to share words-of-mouth, videos-of-mouth and images-of-mouth.

Nurturing your current clients

Dentists land new patients and increase business by selling cosmetic services to existing patients through blog posts, newsletters and videos. Explain why teeth-whitening at the dentist cleans teeth several shades whiter than home treatments. Hosting one or two events each year can build a following, attract new patients and foster loyalty with your existing patients. Ideas might include taking part in charitable fundraisers in the community, volunteering at Habitat for Humanity and others. Building relationships with younger patients is especially critical because tech-savvy generations expect to find their dentists online, and a younger, loyal patient will generate business for decades. It's critical to respond to social media comments by answering general questions, troubleshooting complaints and even providing personal advice, but dentists must handle any communications that deal with confidential and protected health records through secure emails or apps that are HIPAA-compliant. It's important to mention that you can only give general advice and not discuss any specifics that could compromise patient confidentiality.

For more information on our social media marketing services for dental offices, please give us a call at 831-759-2273 or fill out our contact form.

Social Media for Law Firms

Social Media Marketing Tips for Law Firms

social media for law firms

Share your expertise on the right social channels

Depending on your practice specialty, social media offers a platform to build your firm's reputation, engage potential clients and establish your attorneys as thought leaders. Engaging with social media is critical for law firms to market their services and to find evidence for trials. Social listening involves keeping informed about trends and public opinion on high-profile cases. You can use Google Alerts to monitor information that pertains to cases and news that relates to your legal specialty. You can join conversations about current events and establish your firm as thought leaders and a team that knows what's going on in the world. Lawyers learn a great deal of information and are intimately involved with news stories, but most firms don't share their knowledge. Some legal news isn't confidential or critical to your cases, so share your expertise and news on the right social channels.

Developing a content strategy

If you practice criminal or family law, Facebook is a good channel to engage a range of potential clients. LinkedIn is the preferred channel for business law. You can tell your story, give your opinion on legal issues in the news, highlight the accomplishments and charitable efforts of your attorneys and tweet links to your articles to your existing clients. Let your fans know when an attorney is speaking at a dinner or before city council. Lawyers rely on referrals and social interactions among their clients, so selling what's in your mind and your legal philosophy can attract the right kind of clients for your practice. Developing a content strategy involves posting educational articles on topics that relate to your legal specialty, commenting on current events and demonstrating legal expertise. Social listening and building your network offer powerful benefits for hiring associates and growing your firm, creating relevant content, informing clients about relevant business trends and engaging prospects for legal services.

For more information about our social media marketing services for law firms, please call a pro at 831-759-2273 or visit our contact page.

restaurant social media

Social Media Marketing Tips for Restaurants

restaurant social media

Your customers experience with your restaurant can begin before they step in the door

Restaurants don't just sell food; they sell social events, so social media marketing has become mandatory for today's successful restaurant. Restaurants are generally exceptions to the rule about taking long lead-times to generate business from social media. You can easily tap into the market when people are looking for places to dine by posting your menu on social channels and review sites, updating daily specials, promoting signature events at the restaurant and encouraging your customers to share reviews, post photos of their meals, read social posts on in-house digital signs and learn about your restaurant's concept, cuisine and supply chain. Engage your customers with human interest stories about the restaurant's history and staff accomplishments. Promoting your loyalty program and offering dining incentives and group deals are also solid social marketing strategies.

Other tips for engaging customers with your restaurant include:

  • Hosting meet-and-greets with local sports teams or holding game-day events
  • Posting recipes and how-to videos from your chef
  • Creating galleries of high-resolution food photos
  • Marketing on Twitter and Instagram with photos and hashtags
  • Hosting culinary exhibitions and wine and food tastings
  • Showcasing artwork from local artists
  • Creating a creative guerrilla marketing campaign
  • Serving as headquarters for local scavenger hunts
  • Participating in food tours and bar crawls
  • Hosting business meetings and Chamber of Commerce Connect for Lunch events

Geo-location technology and increased mobile phone use for local searches make promoting your restaurant in social media one of the best ways to optimize your restaurant in local searches. Facebook allows you to target your ideal customer with precise demographic segmentation and geo-targeting. You can schedule paid tweets and send them out to people nearby through geo-targeting at meal times. You can't get a more relevant or timely marketing approach than sending an appealing image of food to the right people when they're hungry and just down the street.

Want to know more about marketing your restaurant on social media? Give us a call at 831-759-2273 or fill out our online form.

online reputation management

Quick Social Media Marketing Tip

social-media-managementStop trying to sell to your fans

The biggest tip for successful social media marketing is to stop selling and start networking. Social media is about building a referral network, and that takes time and work. You've got to post high-quality content that does one of three things: educates, informs or entertains. In social media, fans follow you for clear reasons: They like your style, take on issues, life philosophy or the subjects that you tackle. When you become an authority figure in your field, social fans and contacts will turn to you and your company to solve their problems, recommend the right products, apply for a job at your company or share something they're sure you'll like. Try to sell to them, and you may fail to achieve positive results.

Build your referral network

Building this kind of referral network offers long-term benefits for your company, but it's hard to stop selling when that's your source of income and reason for marketing on social channels. Another valuable tip is to consider paid advertising or PPC campaigns while you're building your social referral network. Using this strategy, you can complement your own posts with relevant advertising while keeping your hands clean of heavy-handed selling in your posts. Each day that you fail to check social channels is a day when your competitors get a free ride. Staying active on social media--Google Plus in particular--builds your brand, strengthens SEO, adds quality links and establishes you and your business as trusted authorities, which as the MasterCard ads used to say, is priceless.

To find out about our own social media marketing services, click here.

Social Media for Medical Offices

Social Media Marketing for Medical Offices

social media for medical officeDon't try to sell a surgical procedure on social media

The biggest requirement for physicians marketing with social media is patience. After all, you can't hold a sale on surgery or persuade people to treat an illness that they don't have--these kinds of promotions only work with elective surgery and cosmetic treatments. Posting information on diseases, disorders and medical breakthroughs, however, can establish you as an authority figure--especially if you differentiate your practice with a unique philosophy that's shareable, fun and/or highly optimistic. A can-do approach convinces reluctant patients to seek treatment for conditions that they may have thought untreatable, too expensive or too debilitating during a long recovery process.

Best practices for marketing your medical practices in social media include:

  • Identifying your marketing goals such as attracting Millennials, Baby Boomers, children, women or elderly patients
  • Launching an informative blog about your medical specialty
  • Highlighting your practice's culture, staff accomplishments and human interest items
  • Keeping people informed about new technologies and treatments
  • Finding out which media channels most of your customers use and concentrating on one or two to do a good job (Facebook is usually one of the best bets)
  • Creating channel-specific Web pages for each media channel based on its policies,
  • Complementing your organic marketing with paid advertising campaigns to generate faster results
  • Posting content that makes people's lives easier or inspires hope in those suffering from medical disorders
  • Advocating for social causes that relate to medical treatments like Doctors Without Borders

Involving the staff is critical for most practices where doctors stay busy treating patients. You and other staff physicians can share educational topics with staffers who can be responsible for posting the information online, creating brochures to hand out in the office and integrating your other marketing efforts with social channels. It's also a good idea to appoint someone on the staff as the practice's "voice" to handle social communications, but make sure he or she protects confidential information through secure, HIPAA-compliant communication channels.

Want to know more about social media marketing for your medical practice? Call a pro at 831-759-2273 or fill out our online form.