Are Your Goals Hindering Your Success?

Oftentimes, business owners as well as people from all walks of life set goals they believe must be achieved. However, while attempting to achieve these goals, sometimes things happen that are out of their control. Perhaps an employee unexpectedly quits or maybe another one is bringing a lawsuit. Conversely, something could come up in your personal life that ends up impacting your business.

Although it is admirable to have a desire to simply overcome any obstacles that may have been placed in your way, it is important to realize that sometimes things completely out of your control may simply make it impossible for you to reach your goals.

Also note, if these complications cause your goals to simply be tougher to reach, remaining possible, you may be tempted to do something like take on a less-than-ideal customer solely because you have a specific monetary goal in a specific time period in mind. We know how easy it is do something like that as we have done so ourselves.

Unfortunately, the result of making that decision is oftentimes a negative one when long-term considerations come into play. For example, this type of customer may be high maintenance, causing you or those who work for you to have to take their time from other important things such as finding better clients, or this individual may also not have a significant budget at his disposal; which starts and continues a vicious cycle.

The Alternative

Instead of focusing on these goals, something that you will never have 100 percent control over, focus on what you do have control of. Every day, make sure that you’re getting the most out of each and every one of your employees as well as of yourself. Ensure that your product is the best that it can possibly be. Create a process that is as streamlined as possible.

Of course, it’s okay to have goals, monetary or otherwise. However, do not be a slave to them and keep them flexible as they relate to the uncontrollables in your company and in your life. Doing so will allow you to not only be more relaxed but also more productive.

Focusing on things that you do not control tends to lead you to be more stressed, less productive and more apt to procrastinate.

One added benefit to this mindset is that you may actually end up surpassing whatever your goals would have been as people also tend to needlessly relax once they hit preset but oftentimes arbitrary targets.

Being relaxed while producing the best product possible also positions you perfectly to take on the types of clients that you want to take on as you simply go with the flow, making the necessary adjustments while keeping the long-rang picture and constant improvement in your mind.

Focus on the Process, Not the Result

James Clear has been convinced of the benefits of focusing on the process, not the result. He speaks about a hypothetical basketball coach who ignores the goal of winning a championship and instead focuses on the process, on what her and her team do at practice every day, and whether or not she would experience success.

Clear believes that she would, and he has personal experience to back that up. He said that he likely wrote much more in a year than he expected or planned on simply because he did not set it as a goal and simply let the words flow throughout the year, writing every Monday and Thursday.

He also mentioned how setting significant goals tends to create a lot of unnecessary stress and unhappy times in our lives, which is especially apt to happen when we say things like, “Once I reach my goal, then I’ll be happy.” Instead, be happy today and simply focus on creating the most successful business possible.


Coastline Marketing Group, Inc. helps companies stay up-to-date on modern marketing strategies and innovative inbound techniques that provide extraordinary cost-value benefits. Our services include Social Media Management, Local Search Engine Marketing and Optimization, Powerful Content Marketing, Website and Mobile Web Development.