restaurant social media

Why Restaurants Must Use Social Media

restaurant social mediaSocial media continues to grow and dominate the world around us. People are connecting in more ways than ever and using these connections to communicate with each other and share information.

The best businesses of today are those that manage to understand and successfully use social media to boost sales and increase awareness for their product or service. Even if you feel like you don’t have time to create and manage a strong social media presence for your restaurant, it is absolutely vital to keeping the customers informed and coming back for more.Read more

Landing Page Audit Report - SEO Monterey

Make Transparency Work for Your Business

Transparency is often the key to a great business relationship. At work, transparent leaders have their team’s admiration and respect, and because of that, are well able to push and motivate their people to be better, says Forbes. People on the same team who are transparent with each work better together. They provide each other with support and encourage each other to grow. That’s the kind of environment you want to build. And that’s all possible with transparency.

Transparency in Reports

However, your team dynamic isn’t the only aspect of business that can benefit from a huge dose of transparency. When you work with clients, one of the many things you’ll have to provide are reports. That’s understandable. Every business needs reports. However, if you and your teams are spending too much time on reports, then that’s a cut on your time. That makes you less productive and makes the business less profitable.

That’s where transparency in your reports come from. By using tools such as the SEO Reporting Dashboard, you and your clients have access to a lot of information, with clients privy to the hours you’ve worked. Make sure they can see your dashboard at all times. If they spot something they want to clarify, be open to that discussion. It could be easy and simple enough to clarify.

Working with Vendors

If you’re working with vendors, though, then you need to make sure you set aside enough time every month to check their individual dashboards. Don’t have access to one? Request for it. These days, being transparent in reports saves tremendous amount of time. There’s no need to ask for any additional information, after all, if you can see all you need in a transparent report. This way, you’ll find it easy to review their performance and figure out which ones deliver and which ones need to improve. If you don’t do this check every few months, you won’t be able to make the best decisions for your business.


Whichever side of the table you’re on, transparency in reports is an excellent way to save time, improve process efficiency, and keep your business competitive. With so much competition springing up every day, tools that help you run your business faster and with a great deal of efficiency will help you come out on the winning side. For more on SEO services, get in touch with us at the Coastline Marketing Group.

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5 Reasons SEO Still Matters

SEO isn’t dead. Not yet at least, no matter how many times it’s been said and discussed the world over. Here are just a few reasons why:

  • It’s not dead, it’s simply different, says Styla. And we wholeheartedly agree. About 93 percent of all online experiences start with a search engine, says the Search Engine Journal. People go online and use the search box for everything: from looking up reviews of a book they want to buy or finding directions to the restaurant they want to eat lunch at. As long as people keep searching, SEO will stay relevant.
  • It keeps evolving. There are people who believe perfection is the goal in life. But it isn’t. After all, if you’ve already achieved perfection, then you’re no longer able to grow. Growth is about never settling for anything. It’s about not resting on your laurels or stopping when you think you’ve done something profoundly exceptional. That’s the same mindset you get with SEO pros. SEO isn’t static. It isn’t limited to a set of rules. The rules are always changing because technology and the Internet are always changing. You’ll need to keep up if you don’t want to get left behind. And as long as SEO keeps up, as long as it can play catch up with the world, then there’s every reason to believe that it’ll remain important.
  • Your competition and consumers are using it. No matter how many pundits say SEO is dead, if your competition and consumers are using SEO, then that’s enough reason for you to join the fray. Imagine having the people you like engaged in a conversation. You want to join in. But you aren’t even there. With SEO, you can be part of the conversation easily enough.
  • It’s still cost-effective. SEO is still a low-cost alternative to spending millions of marketing dollars. So if you want to find a way to reach out to your market without compromising your budget, SEO offers you a solution that hits the mark.
  • With SEO, it’s easy to expand your consumer base. Who knows? Your products in the local market might working out great but they could be phenomenally successful elsewhere. How can you know if you haven’t given it a shot?

So up your business game by improving your traffic and search rankings with SEO. For questions or help, ask us at the Coastline Marketing Group.