Should I Build My Own Website for My Business?

You can’t climb to the top of your niche without a stable foothold, and the same goes for the Internet ecosystem you try so hard to thrive in. Online, the ultimate fate of your brand depends on the health of your Web presence, so your website absolutely must represent your company in the best possible light.

The question is not whether you need to build a unique portal that facilitates brand engagement but how you should go about doing so. Here are a few of the factors you should bear in mind if you’re trying to tackle this gargantuan task in-house.

Do You Have a Business Plan and Marketing Strategy?

Your business website needs clear purpose and direction. Consider why you’re trying to reach out to customers and how your marketing plan should impact the design, functional and content-related aspects of your Web presence. Identify concrete ROI goals before diving into your site’s conceptualization or implementation.

Does Your Content Address Your Target Market?

Getting people to be receptive to your message is hard enough as it stands. If you aren’t diligent about maintaining the proper tone, however, cultivating engagement becomes a near-Herculean labor.

Every blog post, product listing, landing page and menu needs to speak to the consumers you’re trying to address, and such content may have to change along with your audience’s tastes. For this reason, many successful businesses leave the details of content management up to someone they trust and focus on what they’re good at.

Does Your Web Company Support You or Hold You Back?

Web marketing may be complex, but that’s all the more reason for your team to step up to the plate. When you ask for new site features or marketing tools that let you capitalize on your brand presence, you shouldn’t be met with excuses why it can’t be done. Choose a marketing team that can help you attain your Web design and SEO goals, and don’t forget about support. If something goes wrong during your site’s deployment or in the course of regular business, it’s imperative that your marketing company can help you get things back on track rapidly.

You should pick hosting companies no less critically. Many hosting firms only provide the bare minimum, giving your website space without actually facilitating the support or software updates you need to keep it accessible and safe for users. Even worse, some make you share server resources with so many other websites that your site’s speed slows to a crawl and cripples the user experience. Your business deserves better.

Is Your Website Universally Responsive and Accessible?

Are potential customers using their desktop computers to engage with you or do most interact via smartphones? Does the shopping or browsing experience they get feel the same from one platform to another? It’s not enough for a business website to be somewhat responsive, instead, yours should be easy to use regardless of how people want to use it. Delivering a smooth user experience takes planning, hard work and continual testing. Do you have the time and expertise to handle the responsibility?

Have You Chosen an Optimal Domain?

Your website’s domain name is its own calling card. If your brand lacks the instant recognition of a Walmart or an IBM, you may need a domain that describes your business a bit more than a simple corporate name would. For instance, something like paulsplumbingservice.com may be more effective than paulsmith.com. Of course, you get bonus points when your domain name matches your business’s name, but above all, it should be something people can find.

Can People Actually Find You?

You can’t just pack your site with content and expect success. You also have to put in the work behind the scenes.

Underlying every effective blog post, viral video and attractive product page lies a carefully crafted array of special informational tags and aids. For instance, title and meta tags let browsers and search engines deliver your content to interested users even though most users never actually see them. Your inclusion and placement of keywords determine whether Google or Bing rank you highly. While there are multiple ways to code webpages using these tools, only a few methodologies are proven to be effective when it comes to SEO.

Can You Track Your Own Progress?

One of the most important questions you need to ask yourself is whether your in-house site design will survive the test of analytics. While anyone can sign up for a Google Webmaster or Google Analytics account, only SEO and design experts understand how to use these tools to reveal relevant usage data that translates into ROI.

Companies that try to establish their brand’s digital footprint alone commonly fall short when it comes to cost efficiency. Discover how to build your corporate website profitably by visiting coastlinemarketinggroup.com now.