The Benefits of Having a Mobile Website

The internet and the technology delivering it have changed considerably over the years. With nearly 2/3 of all people currently using smart phones and tablets wherever they go, a mobile website is now a necessity for the growth of any modern business. In addition to more exposure for your business or brand, a responsive mobile website will lead to increased sales as well.

Today, people are busier than ever before and are turning to their smart phones more and more to find restaurants, doctors, and just about any product or service. While developing an effective mobile site can seem intimidating to some, the advantages of having such a site are tough to ignore. Let’s take a look at some of these advantages, so your business can begin benefiting from mobile marketing and an optimized mobile website today.

Benefits:

• Improved mobile SEO
• Responsive design
• Faster loading time
• Increased customer/visitor data
• Eliminates the need for expensive mobile app development

Improved Mobile SEO

Long gone are the days of flipping through a phone book to find local restaurants and services. Even laptops are becoming obsolete as more and more people access the internet via their smart phones and tablets. By having a mobile website optimized for today’s smart phones and other mobile devices, you’ll rank much higher in the mobile SERPs and drastically increase your odds of being found in today’s growing number of mobile searches.

Responsive Design

Mobile websites are designed to provide a much more positive user experience than a standard website accessed from a desktop or laptop. When visiting a mobile website, users will immediately notice its responsive design and how the site loads on a mobile device. Unlike traditional websites or mobile apps, mobile websites are coded and designed to respond to the touch-and-gesture functions of mobile devices and their smaller screen boundaries. With a mobile website, content loads in the best way possible within the confines of smaller mobile screens, providing a much more positive user experience.

Faster Loading Time

Speed is key when it comes to online marketing. If you have a lagging website that takes too long to load, visitors will quickly lose interest and abandon the site for another. Non-mobile websites not optimized for viewing on smartphones and tablets generally take much longer to load than mobile websites, if they load at all. A smartly designed mobile website that’s responsive and easy to navigate provides several advantages. However, a faster response time designed to capture and keep the attention of mobile users is by far one of the most important.

Increased Visitor Data

With a mobile website, you can see which pages your visitors are going to on the site, the average time spent on each page, and a lot of other useful visitor data. This allows you to understand which products or services are the most popular or in-demand and drive traffic to them. This valuable data also lets you know which pages of your site perform the best and which ones could use a little more work.

Eliminates the Need for Expensive App Development

A robust mobile website also eliminates the need for expensive app development and the need to create separate apps for different mobile platforms. A single responsive, well-coded mobile website will easily work with any operating system.

With the use of smartphones and tablets now the norm, chances are your competitors have already jumped on the mobile bandwagon and are benefiting from a well-optimized mobile website. Fortunately, it’s not too late for you to regain a competitive advantage. With a responsive, informative, and aesthetically pleasing mobile website, you can once again draw the attention of customers and increase your market share.

At Coastline Marketing Group, we have extensive experience in mobile design and can take your  traditional site to the next level with a responsive mobile design. If you want customers to easily find and enjoy your company’s website on their mobile devices wherever they go, contact us today and get ready to take your business to the next level!