Let’s Put Salinas on the Map

How accurate is your business listing?

Ever since it was founded, Google’s main priority has been delivering accurate, useful search engine results. The search engine giant has succeeded admirably, but there’s one area in which its efforts have somewhat fallen flat: local businesses. According to Google, only 37 percent of businesses have claimed their local business listings, which means their information may be incorrect, incomplete or missing entirely. When someone searches for local goods and services, those companies are less likely to appear in the search engine results pages, or SERPs. Is your Salinas business one of them? With Let’s Put Our Cities on the Map, Google hopes to get small businesses around the country the visibility they deserve.

lets put salinas on the mapAbout the Initiative

When Salinas residents and others in the local area search for goods or services your company provides, what appears in the SERPs? If your company doesn’t show up on page one at all, you have a lot of work to do. Even if it does, how complete and accurate is the information? Are your company’s hours of operation listed? Are its address and phone number accurate? In short, can people find out what they need to know about your Salinas business quickly? If not, your company’s undoubtedly missing out on all kinds of business.

With Let’s Put Our Cities on the Map, Google aims to get every business in the U.S. accurately listed. The search engine company has created separate sites for just about every city and town in the U.S. — more than 30,000 of them, in fact. Each localized site provides step-by-step instructions for creating Google My Business listings. If you already have a listing, you can also avail yourself of advice on the site for improving the information that shows up about your Salinas business on Google search, Google+ and Google Maps.

Google is so intent on getting every business listed that it’s partnered up with StartLogic to offer a free year of website and domain hosting, which you can take advantage of through your localized site as well. The search engine behemoth also offers in-person workshops in conjunction with small business growth-oriented organizations, including chambers of commerce. Google even lets consumers get in on the act by letting them send tips and shout-outs to their favorite local businesses through these localized sites, which is yet another way to spread the word and get as many companies on board as possible.

Google Wants to Get Your Salinas Business Online

The roots of this new initiative stretch back to 2011, when Google started its Get Your Business Online campaign. Several years have passed, and nearly two-thirds of all businesses still haven’t claimed their Google listings. Without a doubt, one of the best things a Salinas small business can do to improve local SEO efforts is to claim their listing and to ensure its accuracy. Otherwise, you’re just leaving things to chance. Even if you’ve cleared that hurdle, there’s a lot more you can do. The more effort you put into your local SEO and online marketing efforts, the better.

Help Salinas Shine

As unfair as it may be, Salinas is often overshadowed by neighboring communities. In turn, Salinas businesses are often overlooked even by local residents. Creating a stronger, more visible presence for Salinas businesses is a great first step in remedying the situation. Why not begin with your own company? Google’s initiative is completely free, and participating in it is a snap. While you’re at it, enlist the help of a reputable local marketing company. Coastline Marketing Group has you covered in that department, so give us a call today.

Coastline Marketing Group specializes in internet marketing and website development. We proudly serve the Monterey, Salinas CA area. Please contact us for a free review of your current online presence and status.