Digital Marketing Services Salinas, Monterey CA

what is digital marketingWhat is Digital Marketing?

Simply stated, the term “digital marketing” refers to advertising that’s conducted via the Internet, text messages, mobile apps, and other electronic platforms. This form of marketing represents a huge opportunity for businesses of all sizes as so many consumers see and use digital media all day long.

Digital marketers must always experiment and keep abreast of advancing technologies. Plus, they must continually find new ways of delivering messages to potential customers, and they need to convince people to tell their online friends and followers about the brands that they like. Indeed, recommendations from relatives and friends carry more weight these days than do corporate messages.

Digital Marketing Compared To Traditional Advertising

This kind of marketing is different from traditional advertising in that digital marketers can always measure how their ads are performing. That is, they can find out at any time how many clicks, shares, likes, and/or views their materials have accumulated. Those metrics allow them to constantly tweak their presentations, to discontinue ideas that fail to pay off, and to rely more heavily on avenues that are demonstrably successful.

Digital marketers can also gather all kinds of data about the people they’re targeting by studying their social media pages and by asking them to complete online surveys. They can then develop a thorough understanding of what those consumers are looking for. With that information in mind, they carefully select the words and images that are most likely to appeal to those individuals.

Digital Marketing Means Interacting With Your Customers

Further, interactivity is key to digital marketing. Many people wish to ask companies questions and to express their concerns. What’s more, they expect considered, respectful responses. Therefore, an important aspect of this kind of marketing is responding to feedback from customers through social media, email, phone calls, and other channels. After all, when companies show people how much their ideas are valued, those shoppers are much more likely to become faithful consumers.

Hiring A Digital Marketing Firm

When you hire a digital marketing firm, you should receive a comprehensive set of services. Specifically, you should obtain graphic designs, printing services, and onsite search engine optimization (SEO). Onsite SEO involves the factors that make your website attractive to major search engines. When it’s optimal, your business site will appear higher on search engine results pages, and consequently, you’ll reach many more Internet surfers. To improve your onsite SEO, marketers will make sure that it’s full of unique and compelling information, that it utilizes keywords effectively, that it contains appropriate links, and that its navigation system is straightforward.

Skillful digital marketers will also verify that there are enough other websites that list the name, phone number, and address of your business; those mentions are called “local citations.” In addition, they’ll employ email marketing strategies in order to contact new customers and maintain relationships with existing clients. In fact, special software programs allow email marketers to tailor messages to the preferences and interests of specific people.

Digital Marketing and Pay Per Click Advertising

For its part, content marketing is the shaping and sharpening of all of the text that a company posts on its various channels. When a business updates those pieces so that they consistently provide consumers with valuable information, its overall brand loyalty is enhanced. Finally, the pay-per-click (PPC) advertising method allows a company to purchase from a search engine certain keywords that are relevant to its operations. Naturally, the most sought-after keywords are the most expensive. In any event, when people look any of those words up on that search engine, they’ll see ads for that brand.

Coastline Marketing Group specializes in internet marketing and website development. We proudly serve the Monterey, Salinas CA area. Please contact us for a free review of your current online presence and status.