Doing Your Website Yourself Could Cost You Money!

affordable_websites_salinas_montereyTough economic times have forced businesses to find ways to cut down on expenses. Startups that are trying to get off the ground often try to go the do-it-yourself route when it comes to website design. New and established businesses have the option to build their own website, but is a do-it-yourself website really a smart move? Can companies save money in the long run when they decide to design their own website?

Doing Your Website Yourself Could Cost You Money…

You can try your hand at website design to keep your business expenses under control, but there are several factors related to do-it-yourself website design that you should know about before you go this route.

  • Companies that offer do-it-yourself website templates all use proprietary software. You’ll need to learn how to use unique tools to build your website, and your time may be better spent running your business instead of worrying about website design.
  • You will have to learn about search engine optimization (SEO) in your own time if you decide to build your own website. Search engines like Google are quick to penalize when you do not comply with their rules. You need to get SEO right the first time to avoid time-consuming revisions.
  • Their templates limit your creativity when you’re building a website. You are forced to remain in the confines of the template, and your business may not be able to properly make its best impression on potential customers.
  • Companies that offer do-it-yourself website designs often make it difficult for you to move your business website to a different server. There are often hefty fees associated with making a move.
  • Using a template means that your website is going to look like someone else’s website.

Hiring a Professional

While hiring a professional will cost more than using a do-it-yourself website template, there are long-term benefits associated with professional web design or web redesign. The initial investment will be worth the expense when you get your time back to focus on running the business. There are many benefits to hiring a professional web designer.

  • Professional website design is done to your specifications. The final product will reflect the message that you want your company to convey, and professional web designers can adjust design elements to meet your needs.
  • You get to focus on running your business when website design is left up to a professional.
  • High-quality website design from an experienced professional will be optimized for SEO. This means that you’ll have more traffic on your website.
  • Professional web design is an investment that pays off by generating website traffic and attracting high-quality leads.
  • Professionals are able to provide support if something goes wrong. The problem will be promptly fixed to avoid downtime that can cost you leads.
  • You retain control over the content of your page when you have a professional build your website. The option to add, edit or delete content means that you’re not depending on a professional to be constantly available to make small changes.

Do-it-yourself websites offer an effective method of establishing an online presence for entrepreneurs on a budget or hobbyists. However, small and medium-sized businesses that decide to use do-it-yourself website design options typically do more harm than good.

Contact Coastline Marketing Group to learn more about how professional web design and website marketing can benefit your business.