Why Are Buyer Personas Necessary?

buyer personas are importantThese days, with the fast-paced digital technology and rampant competition, businesses are continually scrambling with each other to reinvent their existing marketing and sales strategies. As a business owner or sales manager, it is important for you to know your customers. Rather than play the guessing game, by knowing about your buyers’ personas, you will be able to channel your advertising and sales campaign selectively and specifically towards better results.

Targeted Marketing is Powerful and Here to Stay

buyer persona targetingAt Coastline Marketing Group, we place a high emphasis on studying and researching customer behavior and patterns. Many businesses fail simply because they do not know what their potential market is. Your marketing dollars are best spent on an audience that is most likely to be drawn to your products or services. By analyzing and mapping out the personas of your buyers, we will be able to devise the most suitable online and offline marketing strategies for your business.

How Slicing Your Potential Market Can Help

You might be catering to a wide range of customers from varied backgrounds, age groups, professions, education levels, life situations and so on. In that case, creating a personalized marketing campaign to adapt to your specific target groups can be an ingenious strategy. By designing customer-oriented campaigns, you are taking one step ahead of your competition and thinking outside the box. Targeted advertising and communication can be extremely effective and refreshing as opposed to using a generalized and lackluster approach.

Getting a clear picture about your clients can enable you to customize your newsletters, website and marketing style to make the best possible impact. By narrowing down specific groups of clients, with similar interests and level of understanding, you will be able to create campaigns and messages of different complexity levels and themes to best appeal to them. For instance, if you are a small business craft store that caters to different categories of customers, such as parents of young children, students, seniors and professional craftsmen, your website, search engine marketing, newsletters and deals could be personalized individually for each specific group.

Getting to Know About Your Buyer Personas

With a clear picture of your customer base, valuable advertising dollars can be directed towards generating actual leads. Answering these key questions about your customers can give helpful insights about the type of marketplace you are catering to.

Key Buyer Persona Questions

• What demographic groups do your customers belong to?
• What are their professional and educational backgrounds?
• What is their day-to-day schedule like?
• What are their interests, hobbies and pastimes?
• Do they exhibit specific shopping patterns at certain times of the year?
• When do customers need your product or service the most and how often?
• Who do your buyers rely on for information and reviews?
• What are the challenges that you encounter in selling to a particular group?
• Do you know about any specific buyer grievances or objections?
• What are your customers expecting from you?

Intuitive Marketing Is In Like Never Before

Coastline Marketing Group combines a sophisticated approach to marketing by tapping into the complicated structure of the consumer psyche. Businesses, both large and small, do not have to rely on chance advertising, which can certainly be a gamble. Know your market. Connect with the right customers. Be in the right place at the right time. With a solid understanding of your buyers’ personas, you can accomplish exactly that.

Phil Fisk
Coastline Marketing Group, Inc
426 Salinas St
Salinas, CA 93901

Moving Your Budget from Yellow Pages to Internet Marketing

Internet Marketing MontereyToday's modern companies are moving their marketing budgets from traditional print media, such as the Yellow Pages, to online opportunities. These exciting online opportunities range from social media networks to email advertising. Deploying even one of these modern advertising techniques can help you reach more customers while saving money on your overall marketing budget.

The Benefits of Internet Marketing

If you have a limited budget, relying on traditional marketing methods will restrict your reach to a small number of people within your local area. However, with the help of Internet marketing, your company's marketing message is no longer limited by geographical restraints; your online presence can help you sell your products and services to people hundreds of miles away from you. Internet marketing is also responsive to quick adjustments. Unlike traditional advertising, such as flyers or billboards, you can fine-tune your efforts without waiting weeks to see any results. Making a simple post on Twitter, for example, will only take seconds and won't cost you anything.

Finally, some forms of Internet marketing can give you great results without a serious investment. Running your own website, for example, may only cost you a few dollars per month, depending on the traffic that your site attracts. If one online marketing solution doesn't help your company, you can quickly drop it without losing too much money.

Social Media

Social media networks are a popular way for people to connect with both their loved ones and their favorite companies. If you don't have a profile on the most popular social media networks, including Facebook and Twitter, your customers will think your company is outdated. Customers who are used to receiving service from a company's social media page will feel frustrated when they can't contact you.

Fortunately, setting up and maintaining profiles on social media networks is painless. In addition, social media networks are generally free to join, helping you keep your marketing budget well within your limits. For best results on your customer outreach efforts, avoid the appearance of spam by limiting the amount of self-promotion your profiles contain. Focusing on building a personal relationship with your customer base will often yield better results than constantly posting updates on your products. Sending out the occasional silly joke on Twitter, for example, will endear you to your customers.

email marketingEmail Marketing

Your company's website can serve as an important point of contact with your current and potential customers. Instead of gathering home addresses for outdated print newsletters, you can use your website to collect a list of email addresses for quick email newsletters. You can also use email marketing to instantly let your customers know about important news, such as a special promotion or a new product. With a little extra technical expertise, you can even build personal profiles for your online users so that they only get the news and specials that they want.


Pay-per-click, or PPC, is an online advertising model that requires you to pay only when an Internet user clicks on your advertisement. Through a bidding system, you can set the price that you want to pay each time someone clicks on your ad. If you're willing to pay a higher price, your ads will get priority over the ads from other companies. The system often yields immediate results; mere minutes after setting up your ads, you may start seeing new visitors pour into your website.

For years, print advertising worked well as a valuable marketing tool for companies. However, the huge growth of the Internet has encouraged many companies to take a closer look at the benefits of online marketing.

Coastline Marketing Group helps companies stay up-to-date on modern marketing strategies and innovative inbound techniques that provide extraordinary cost-value benefits. Our services include Social Media Management, Local Search Engine Marketing and Optimization, Powerful Content Marketing, Website and Mobile Web Development. Coastline Marketing Group’s inbound marketing strategies can help you attract customers, convert them, close sales and delight them.

Inbound Marketing Analysis

Coastline Marketing Group, Inc
426 Salinas St. Salinas CA 93901
Proudly serving the Salinas, Monterey Bay Area

Internet Marketing in Monterey, CA

Internet Marketing MontereyInternet marketing is of the utmost importance for businesses in many industries. Every year, more and more people use the Internet to buy products and services worldwide. Without proper marketing and online exposure, even the most prestigious companies can face problems creating sustainable revenue streams. Modern marketing is a multifaceted discipline that includes search engine optimization, website optimization and blog marketing. The proper use of social media is also extremely important for maximizing the effects of marketing campaigns. Engaging online content is the key to effective Internet marketing in Monterey, CA and around the world.

Search Engine Marketing Strategies

Over the years, a lot of people have made unfounded claims about Internet marketing. It is important to understand what marketing can and can't accomplish. There is no "get rich quick" method for marketing inferior products. Nor is Internet marketing a panacea or cure-all for businesses with structural deficiencies. While marketing can drum up interest in any company, organizations without rock-solid value propositions will usually fail to hold the attention of the public. Pay-per-click advertising is a great way to dominate local searches and improve website traffic. Whatever their specific budgets, most companies can boost their revenues through tailored online advertising campaigns. Coastline Marketing Group is one collective that represents the diversity and strength of Internet advertising strategies.

Social Media and Content Marketing

Social Media Marketing MontereyThe rise of social media is one of the biggest technological and cultural stories of the century. Through conscientious social media management, companies can use Twitter and Facebook to build deeply loyal followings. Social media offers a unique opportunity to interact with the public in a way that seems fresh and exciting. Blogs are also vital parts of full-fledged Internet marketing initiatives. Only blogs that offer regular, high-quality content can attract loyal readers. Whatever their specific industries, most entrepreneurs are very busy all year round. Most working professionals don't have the time or ability to write regular blog posts that are relevant and fresh. That's why the best Internet marketers offer affordable blog marketing. Rather than selling one-size-fits all prose of limited usefulness, the best blog marketers provide outstanding posts that are personalized and unique.

Connecting Your Brand with Consumers

Though personal computer sales are trending downward, the growth of mobile computing continues to drive greater Web usage across all levels of society. Ultimately, workable Internet marketing plans are all about building relationships. Long gone are the days when marketing was a static, blunt instrument that treated consumers like passive targets. The rise of the Internet has transformed a public that is more skeptical and demanding than ever. Even during routine Web browsing, people respond best to thought-provoking, readable marketing copy. Even when the copy in question is inherently commercial, readers should come away with fresh insights and ideas. By engaging casual browsers, fresh marketing copy can plant the seeds for profitable long-term customer relationships. When consumers feel connected with their favorite companies, they are often inspired to share these brands with friend and family members. Initiating and perpetuating this cycle is the most important function of Internet marketing.

Internet Marketing in Monterey, CA and the Surrounding Area

Coastline Marketing Group is now the premiere provider of Internet marketing services in Monterey, CA. Based in nearby Salinas, Coastline Marketing Group has a deep understanding of successful marketing for local firms. We have proven our familiarity with the art and science of exceptional advertising and copywriting. We prove that subtle, intelligent marketing can succeed where brute force tactics fail. As Google continually updates and improves its search algorithm, fluent Internet marketing becomes even more critical. History offers plenty of examples of brilliant companies that sank into obscurity because they didn't market effectively. Though technologies develop and change, cutting-edge marketing will remain important into the indefinite future.