Improve your Local Business with these Online Marketing Tips

Marketing your company’s website online is a great way to take your business to the next level. Since so many consumers are using the Internet these days to find local businesses, you need to have an online presence in order to ensure you capture the attention of these consumers. If your website is nowhere to be found online, it will be extremely difficult to get new customers to come into your store simply because they do not know your business exists.

Create Local Listings

One of the best ways you can market your business online is to create as many local listings as possible. Local listings are when you create an entry on a local directory such as Superpages or Google Local. These entries will include the location, hours of operation and contact information for your business. Social networking sites such as Yelp and Urbanspoon are other examples of local listings businesses can use to improve their online marketing efforts.

When you create several of these local listings, you will be able to leverage the authority of the website you are listing your business on to gain an improved presence in the search results. With your business information listed on a number of websites, the chances of local consumers finding your information will increase dramatically.

Use Social Media

Another excellent method you can use to market your local business online is to create social media accounts at all of the major websites. By creating these social media accounts, you will be able to connect with a large number of consumers in a short period of time. Having a large number of followers for your social media accounts will enable you to you send out targeted marketing messages that will bring new customers through your doors.

A good way to gain followers for your social media accounts is to offer an incentive for following your accounts such as a free item or a discount off of a purchase. Once you get people following your Facebook and Twitter accounts, you can constantly reach out to them to let them know about any special happenings with your business. Being able to connect with your target audience in such a manner is an extremely powerful marketing tool every local business should take advantage of.

Local SEO

Running a local SEO campaign is another good way to market your business on the Internet. When running this type of search engine optimization campaign, you will want to spend a lot of time researching the keywords you will be targeting. By carefully choosing the keywords you will target with your SEO campaign, you will ensure that you are only targeting consumers who are truly interested in what you are selling while also making sure you are not targeting keywords that are too competitive.

When you target keywords that do not have a lot of competition, you will find it is much easier to obtain a first page ranking. After you appear on the first page of the search results for several keywords, you will notice an increase in traffic to your website. Since this traffic should be highly targeted, you should also notice an increase in your website’s conversion rates as well.

Create a Newsletter

One additional method you can use to market your local business online is to create an email newsletter. An e-mail newsletter is a terrific way to stay in touch with your current customers while simultaneously letting them know about any specials that your business is running. Since everyone is connected to their email account on a constant basis, it still remains one of the most effective ways to market a business online. Providing your newsletter subscribers with quality content and useful information will help you realize the best results when utilizing an e-mail newsletter campaign to market your business.

Since you do not want to be viewed as a spammer, you will need to make sure you provide your subscribers with a reason to sign up for your newsletter. If all you do send them information about the new products you got in your store or coupon codes for discounts, your subscribers will become annoyed with your newsletter and will request that you stop sending it all together. However, if you manage to fill your newsletter with useful information in addition to the coupon codes or discounts, you will see a much better response to this type of online marketing.

If you own a local business and are not currently marketing your business online, you need to start doing so immediately. Utilizing several online marketing strategies such as creating local listings, creating social media accounts, running a local SEO campaign and creating an e-mail newsletter will help you expand your business while increasing awareness about your brand.

Coastline Marketing Group focuses on marketing local businesses in the Salinas, Monterey Bay Area. Our specialty is in developing inbound marketing strategies for businesses looking to increase their online exposure. We also offer Search Engine Optimization Services , and Website Development Services . We are located at 426 Salinas St in Oldtown Salinas – 831-975-4524